Alissa Condra

How to use the psychology principle of confirmation bias in UX design

Confirmation bias is the tendency to search for, interpret, favour, and recall information in a way that confirms one’s preexisting beliefs (Wikipedia). Confirmation bias is all about selectivity: selectivity in the data that you pay attention to, and how you processes that data. This cognitive bias has gotten a lot of attention recently in terms of …

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Should you create an online course? What I learned building my own

I’ve been officially self-employed for 6 months now, and the journey has been every bit as much of a roller coaster as many long-time pros warn about. Self-doubt about how to spend your time and energy feel as inevitable for freelancers as commuting is for employees. I have made progress! I’ve found, won, and completed …

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Customer research: How to start when you don’t know where to start

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never planned and executed a research project before, it might feel like a big task. But it doesn’t have to be! Doing research without a plan is like grocery …

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Four things I learned from watching 100 people get an insurance quote

In the world of user experience (UX) design, web forms are a common challenge. As a company, or brand, or website, or designer — how do you get people to give you information? How do you motivate them to start? How do you make it easy to get all the way through? How to you incentivise them …

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