UX Strategy

How to use the psychology principle of confirmation bias in UX design

Confirmation bias is the tendency to search for, interpret, favour, and recall information in a way that confirms one’s preexisting beliefs (Wikipedia). Confirmation bias is all about selectivity: selectivity in the data that you pay attention to, and how you processes that data. This cognitive bias has gotten a lot of attention recently in terms of …

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Customer research: How to start when you don’t know where to start

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never planned and executed a research project before, it might feel like a big task. But it doesn’t have to be! Doing research without a plan is like grocery …

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