Swift & Moore Beverages – Website redesign for legacy beverage brand

Testimonial

Alissa is one of the most creative and versatile UX  designers I’ve ever had the chance to collaborate with, and brings with her an energy that fuels innovative ideas and helps foster a thought-provoking culture. She is incredibly well-rounded; working with Alissa was a breeze. She was able to quickly overcome any challenge.

Communication was easy and response times were always quick, I would gladly work with Alissa again and have no problem recommending her to anyone looking for a talented and professional designer!

Raff Palermo

Sales & Marketing Director, Swift & Moore Beverages

Challenge

Swift & Moore is a brand of respected tradition in the alcohol and beverage industry. After a 10-year absence from the market, they wanted a website to re-launch and announce to the world their commitment to building  strong emotional connections with consumers.

Approach

  • Strategy session with the team to understand the key objectives - a site that reflected the brand and set the foundation for future campaigns and features to build communities with their brand partners and consumers
  • Paper sketches to outline key features and user experience intentions
  • Squarespace site build and template customisation to fit their needs and get the site up and running quickly

Outcome

A clean, easy-to-use site that communicates the company values and always easy browsing of beverage brands.