BEcoME Education – UX design for startup student app


Alissa quickly and easily got up to speed on the personas and user needs of our project, adding richer insights and ideas to address each within the project. When it came to the UX design, her technical understanding and commercial background really helped to ensure that the ideas and design were a good balance of innovative, intuitive and pragmatic – vital in start up mode! Alissa was a pleasure to work with, very smart, professional and always delivered great work on time.

Liv Pennie

Co-founder & CEO, BEcoME Education


After proving out the need for a design-thinking approach to career exploration for students with paper tools and in-person workshops, BEcoME Education was ready to build a digital platform to scale the solution to pilot schools and eventually a global platform. My task was to design app to engage students and provide value to their teachers and career councillors with the minimum viable features to start earning revenue.


  • Full day strategy workshop to identify and define student personas
  • Paper sketches to outline key features and user journeys
  • Multiple design iterations with stakeholder and developer review sessions to create MVP features and designs


Clarity on functionality, key feature, information architecture and user flows. BEcoME is currently using my designs and user journeys in their first phase of app development.

See more at