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How to use the psychology principle of confirmation bias in UX design

Confirmation bias is the tendency to search for, interpret, favour, and recall information in a way that confirms one’s preexisting beliefs (Wikipedia). Confirmation bias is all about selectivity: selectivity in the data that you pay attention to, and how you processes that data. This cognitive bias has gotten a lot of attention recently in terms ofContinue reading “How to use the psychology principle of confirmation bias in UX design”

Should you create an online course? What I learned building my own

I’ve been officially self-employed for 6 months now, and the journey has been every bit as much of a roller coaster as many long-time pros warn about. Self-doubt about how to spend your time and energy feel as inevitable for freelancers as commuting is for employees. I have made progress! I’ve found, won, and completedContinue reading “Should you create an online course? What I learned building my own”

Customer research: How to start when you don’t know where to start

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never planned and executed a research project before, it might feel like a big task. But it doesn’t have to be! Doing research without a plan is like groceryContinue reading “Customer research: How to start when you don’t know where to start”

3 steps to work your way into a UX career

This post originally appeared on UX Planet User experience designer wanted, no experience necessary! Have you ever seen this in a job posting? I haven’t. I think it’s because user experience (UX) design is a field where success is determined by the ability to empathise, creatively solve problems, and influence others to think like a “user”, which canContinue reading “3 steps to work your way into a UX career”

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