UX Strategy – Alissa Condra

How to use the psychology principle of confirmation bias in UX design

Confirmation bias is the tendency to search for, interpret, favour, and recall information in a way that confirms one’s preexisting beliefs (Wikipedia). Confirmation bias is all about selectivity: selectivity in the data that you pay attention to, and how you processes that data. This cognitive bias has gotten a lot of attention recently in terms ofContinue reading “How to use the psychology principle of confirmation bias in UX design”

Customer research: How to start when you don’t know where to start

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never planned and executed a research project before, it might feel like a big task. But it doesn’t have to be! Doing research without a plan is like groceryContinue reading “Customer research: How to start when you don’t know where to start”

My freelance UX site design in real-time [PART 3]

Welcome to the last installment of my real-time experiment, where I kickoff my freelance UX business in real time with a business strategy (part 1), a UX strategy (part 2), and now my website design. At the end of the day yesterday, I did this first draft sketch of my site, based on the needs ofContinue reading “My freelance UX site design in real-time [PART 3]”

My freelance UX strategy in real-time [PART 2]

[Monday, April 16. 5:36 pm] In part 1 of this post, I outlined my business purpose and goals. I called it a business strategy, because it sets the direction for my business and path to how I think I will get there. But it doesn’t yet have a key component: the user. Who specifically areContinue reading “My freelance UX strategy in real-time [PART 2]”

My freelance business strategy in real-time [PART 1]

[April 12. 2:07pm] Welcome. Today I am developing my user experience strategy. I am just starting out as a self-employed user experience designer and strategist. My goal is to define and document how I sell and deliver my services so that I can build a website and marketing strategy. I’m not doing this live, butContinue reading “My freelance business strategy in real-time [PART 1]”