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How to use the psychology principle of confirmation bias in UX design

Confirmation bias is the tendency to search for, interpret, favour, and recall information in a way that confirms one’s preexisting beliefs (Wikipedia). Confirmation bias is all about selectivity: selectivity in the data that you pay attention to, and how you processes that data. This cognitive bias has gotten a lot of attention recently in terms ofContinue reading “How to use the psychology principle of confirmation bias in UX design”

Should you create an online course? What I learned building my own

I’ve been officially self-employed for 6 months now, and the journey has been every bit as much of a roller coaster as many long-time pros warn about. Self-doubt about how to spend your time and energy feel as inevitable for freelancers as commuting is for employees. I have made progress! I’ve found, won, and completedContinue reading “Should you create an online course? What I learned building my own”

Customer research: How to start when you don’t know where to start

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never planned and executed a research project before, it might feel like a big task. But it doesn’t have to be! Doing research without a plan is like groceryContinue reading “Customer research: How to start when you don’t know where to start”

My freelance UX site design in real-time [PART 3]

Welcome to the last installment of my real-time experiment, where I kickoff my freelance UX business in real time with a business strategy (part 1), a UX strategy (part 2), and now my website design. At the end of the day yesterday, I did this first draft sketch of my site, based on the needs ofContinue reading “My freelance UX site design in real-time [PART 3]”

My freelance UX strategy in real-time [PART 2]

[Monday, April 16. 5:36 pm] In part 1 of this post, I outlined my business purpose and goals. I called it a business strategy, because it sets the direction for my business and path to how I think I will get there. But it doesn’t yet have a key component: the user. Who specifically areContinue reading “My freelance UX strategy in real-time [PART 2]”

My freelance business strategy in real-time [PART 1]

[April 12. 2:07pm] Welcome. Today I am developing my user experience strategy. I am just starting out as a self-employed user experience designer and strategist. My goal is to define and document how I sell and deliver my services so that I can build a website and marketing strategy. I’m not doing this live, butContinue reading “My freelance business strategy in real-time [PART 1]”

Four things I learned from watching 100 people get an insurance quote

In the world of user experience (UX) design, web forms are a common challenge. As a company, or brand, or website, or designer — how do you get people to give you information? How do you motivate them to start? How do you make it easy to get all the way through? How to you incentivise themContinue reading “Four things I learned from watching 100 people get an insurance quote”

3 steps to work your way into a UX career

This post originally appeared on UX Planet User experience designer wanted, no experience necessary! Have you ever seen this in a job posting? I haven’t. I think it’s because user experience (UX) design is a field where success is determined by the ability to empathise, creatively solve problems, and influence others to think like a “user”, which canContinue reading “3 steps to work your way into a UX career”